NicholeCreary
Strategic Partnerships & Experiential Programs
- Strategy
- Partnerships
- Experiences
Government•Culture•Community
Strategy & Delivery for Programs the Whole City Is Watching
Nichole Creary is an executive business and marketing strategist who has led partnerships and live programs for FIFA World Cup 2026™, DoorDash, Airbnb, LVMH, New Balance and Refinery29. Through NJC Enterprises, she brings that experience to public agencies, nonprofits and prime contractors, leading scalable teams built around the requirements of each engagement.
Built to ScaleStructured to Deliver
NJC Enterprises operates with a scalable delivery model, assembling experienced specialists, subcontractors, vendors and strategic partners around the requirements of each engagement. Teams are structured to the scope, schedule and complexity of the work—with clear leadership and accountability from planning through closeout.
One accountable lead. The right expertise. A team built for the scope.
- Production & Logistics
- Community Outreach & Engagement
- Partnerships & Sponsorships
- Finance & Compliance
Complex programs led for
- FIFA World Cup 2026™
- DoorDash
- Airbnb
- LVMH
- New Balance × Marvel
- Refinery29
What I Do
Strategy, partnerships and live experiences for complex, high-visibility programs. For 15+ years I have translated business objectives into scalable partnerships, audience growth and disciplined execution across sports, entertainment, media and consumer brands.
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Program & Project Management
Scopes, budgets, timelines and vendors kept in line from planning through live delivery.
Vendor and subcontractor management, staffing, logistics, procurement, risk tracking, status reporting, closeout.
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Community & Fan Engagement
Events, outreach and partner networks that bring residents, fans and audiences into the program.
Fan and community events, outreach, stakeholder coordination, ambassador and influencer engagement.
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Event & Experiential Delivery
Large public events and tours run from a detailed plan, with clear owners for every workstream.
Production, talent integration, hospitality, asset movement, multi-market execution, on-site operations.
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Strategic Partnerships & Sponsorships
Partnerships that turn community assets into funding and programming.
Partner and sponsor pipelines across sports, corporate, nonprofit and community stakeholders; business development.
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Youth, Wellness & Community Programs
Sports, mentoring and entrepreneurship programs built with community nonprofits.
Program design, facility and growth planning, mentorship, partner development.
Programs I've Led
From World Cup fan festivals to celebrity-led luxury experiences, I produce programs where audiences, partners and press are all watching at once, and every detail has to hold.
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FIFA World Cup 2026™ for DoorDash
I led market execution in Los Angeles and Miami across FIFA Fan Festivals, "It's In The Bag" consumer experiences, transportation programming, talent integrations and executive hospitality, and supported Atlanta and New York, including the Final watch party in Central Park for approximately 50,000 attendees, produced with Global Citizen.
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Broadway Boxing & Its Youth Academy
Working alongside D Smoke, I lead business and partnership strategy for Broadway Boxing and its Youth Academy, a community-based boxing platform in Inglewood. I build sponsor and partner pipelines across sports, corporate, nonprofit and community stakeholders, turning community assets into funding, partnerships and youth programming, and I guide facility development and long-term growth.
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Airbnb Experiences & Airbnb Luxe
I produced luxury experiences alongside celebrity talent in Los Angeles that helped relaunch the Airbnb Experiences app and highlighted Airbnb Luxe, bringing brand, agency, vendor and field teams together across staffing, logistics, production and risk.
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29Rooms by Refinery29
I led cross-functional, multi-market execution for an immersive culture platform, aligning brand partners, artists, talent, production teams and vendors.
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New Balance × Marvel's Black Panther
I led the national launch and hosted the movie premieres at the Magic Johnson Theater and the panel conversations around them, alongside a Harlem launch, a Boys & Girls Club of Harlem partnership, influencer engagement and national retail activation.
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LVMH | MAKE UP FOR EVER
I led North American marketing programs and the multi-city Make Up Bag Remix Tour, with national media coverage.
Defy Ventures
Defy's anti-recidivism entrepreneurship programs equip people impacted by incarceration with new skills, new connections and the belief to build economic independence. I served as Vice Board Chairman for New York State and remain involved as a volunteer.
RANKED
I led strategic partnerships with Lowe's, Disney, the NBA and Premier Boxing Champions, closing six-figure partnerships with Fortune 100 brands.
Proponent Agency
As chief marketing officer and founding partner, I led growth work for BECCA Cosmetics that drove rapid Sephora sell-outs, along with Univision, Crayola and TF Cornerstone.
What You Can Count On
Every engagement is shaped around your scope and goals. Expect a clear strategy, the right people at the table and the leadership to carry it through.
- A plan built around your goals, not a template
- Budgets and vendors managed with discipline
- Clear ownership and accountability for every workstream
- Calm, decisive leadership and the agility to adjust midstream
- Transparent reporting, so you always know where things stand
- A record you can stand behind when the work is done
About Nichole
Nichole Creary is an executive business and marketing strategist with 15+ years leading enterprise strategy, commercial growth, strategic partnerships and cross-functional initiatives across sports, entertainment, media and consumer businesses.
She is an executive advisor and operator who translates business objectives into scalable partnerships, audience growth and high-visibility programs, and she is bringing that discipline to public-sector work through NJC Enterprises.
- Enterprise strategy and strategic planning
- Commercial strategy and revenue growth
- Executive leadership and advisory
- Cross-functional leadership
- Business development and strategic partnerships
- Business operations and organizational performance
- P&L and budget management
- Performance management and KPIs
- Community and fan engagement
- High-visibility strategic initiatives
- Company
- NJC Enterprises
- Based In
- Inglewood, Los Angeles County, California
- Serves
- Federal, state, county and city agencies and other public entities; nonprofits; prime contractors
- Teaming
- Open to joining proposals as a named partner for community engagement, event delivery or project management support.
Let’s Build Your Next Program.
Writing a proposal, forming a team or facing a fixed date?
Let’s turn complexity into strategy in motion